Guides, insights and updates on Answer Engine Optimisation and AI search visibility
Learn how to configure Google Analytics 4 to track traffic from ChatGPT, Perplexity and Google AI Overviews. Includes regex configuration, server log analysis and why traditional analytics miss 98% of your AI visibility.
I've been thinking a lot lately about how I use the internet. Two years ago, if I needed to find a software solution, I'd hit Google, wade through ten blue links, and hopefully find an answer. Today? I just ask Perplexity or ChatGPT. We are witnessing a fundamental shift in how humanity consumes the web.
We didn't set out to build a tool; we set out to solve a bleeding neck problem. Marketing teams have shifted to ChatGPT, but their measurement stacks haven't. This is the story of how we are turning the AI 'Black Box' into a Glass House and why the future of search belongs to those who measure what matters.
Most teams track AI search visibility through manual checks and gut feel, then make big content bets. AuraScope’s replaces guessing with a measurable system and actionable recommendations.
We are moving from the Internet of Users to the Internet of Agents. When 35% of Gen Z are already skipping Google entirely, the question isn't how to rank, it's how to get recommended. Here is why your 'Brand Aura' matters more than your SEO strategy in the age of AI.
