Your competitors are being recommended by ChatGPT. Are you?
Your customers are asking ChatGPT, Gemini and Perplexity for recommendations right now.
AuraScope reveals who gets mentioned, why they’re winning, and gives you the data to change the answer.
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Your SEO dashboard is blind to the AI conversation.
Right now, models like ChatGPT and Gemini are answering questions about your industry. They’re either recommending you, citing your competitors, or getting your facts completely wrong.
The scary part isn't the AI. It's that you've been flying blind. It's time to open the black box.
of searches that trigger AI overviews end without a click. This is what we call a zero-click. Traditional SEO rankings are being pushed down by AI overviews.
higher conversion rates with AI-referred traffic. User guided by AI have high intent. They're acting on specific recommendations that meet their needs.
Measure. Diagnose. Optimise.
AuraScope quantifies your AI visibility, identifies where you're losing to competitors and gives you a prioritised roadmap to improve your position.
Run daily audits
We query ChatGPT, Gemini and Perplexity simultaneously and compare their answers side-by-side.
Extract exact citations
We extract the exact URLs powering the answers so you can target them with surgical precision.
Track Metrics that Matter
We track metrics such as Visibility, Share of Answers, Sentiment and Brand Positioning to gain real insights
Turn Insights into Leads
We translate your Health Score into a playbook, pinpointing the exact levers you need to pull to become the answer.
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation (AEO) is the strategic process of optimising digital content to be the primary source for AI-driven “Answer Engines” like ChatGPT, Google Gemini, and Perplexity.
While traditional SEO focuses on ranking high in a list of links, AEO focuses on being the direct answer summarised by an LLM (Large Language Model). It is the evolution of search moving from “finding information” to “receiving answers.”
See what AI sees.
We simulate your customer's journey every 24 hours. We query ChatGPT, Gemini and Perplexity with the questions that matter, line up the answers side-by-side, and track exactly how your narrative evolves.
Spot the brands stealing your answers.
We automatically identify every competitor AI compares you to. Track your Share of Voice head-to-head, measure win/loss rates for every query, and catch the exact moment a rival starts stealing the answer.
Turn the 'Black Box' into a roadmap.
We translate your visibility gaps into a prioritised roadmap: content to create, facts to correct and sources to strengthen. You ship the update. We verify the lift.
Built for agencies and in-house teams scaling growth.
In-house marketing teams
Built for Heads of Growth and brand leaders who need data, not guesswork. You want to track your Share of Answers with the same precision you currently track search rankings. This platform replaces the "black box" with a dashboard, giving you the metrics to measure your brand’s visibility across ChatGPT, Gemini, and Perplexity.
Agencies & Consultancies
For partners helping clients navigate the shift to AI. Move beyond traditional keyword tracking and offer a strategy backed by hard evidence. We provide the Citation Forensics and Visibility Scores you need to show clients exactly how their brand appears in AI responses, and how to improve it.
FAQs
Everything you need to know about answer engine optimisation
Answer Engine Optimisation (AEO) is the practice of optimising your brand's content so AI platforms like ChatGPT, Gemini, and Perplexity recommend you as the answer. Think of SEO as fighting for a spot on a list. AEO is fighting to be the answer. Traditional search gives users blue links. AI agents (like ChatGPT and Perplexity) give users advice. AEO is the science of reverse-engineering how these models "think" so that when a customer asks for a recommendation, your brand isn't just listed, it's cited as the solution.
AuraScope is an AI visibility platform that monitors how ChatGPT, Gemini, and Perplexity mention and recommend your brand across thousands of queries daily. We turn the AI "Black Box" into a Glass House. We don't just "check mentions." AuraScope acts as a diagnostic terminal that probes ChatGPT, Gemini, and Perplexity simultaneously. We quantify your Visibility Score (do you exist?), measure your Share of Voice against competitors, and provide the specific Citation Forensics needed to fix your invisibility. It's the feedback loop that didn't exist until now.
AI search visibility matters because millions of consumers now ask AI assistants for recommendations instead of using traditional search engines. Because your next customer is asking AI right now, and you're likely flying blind. Millions of users have stopped searching and started asking. If an AI agent doesn't know who you are, or worse, hallucinates wrong information about your pricing or services, you lose that customer before they ever visit your site. You can't optimise what you can't see.
The key difference is that SEO targets search engine rankings while AEO targets AI-generated recommendations and citations. SEO optimises for algorithms; AEO optimises for logic. Google looks for keywords and backlinks. AI Models look for authority and consensus. AEO focuses on "Answer Quality", ensuring your brand's entities, services, and positioning are so clear that the AI feels confident citing you as a source. SEO gets you the click; AEO gets you the recommendation.
An AI visibility platform automates the monitoring of how AI models mention your brand across different queries, locations, and model versions at scale. You can try manual testing, but it's nearly impossible to do consistently. AI responses change based on location, phrasing, and model updates. To get a real baseline, you'd need to prompt three different platforms with 50+ variations of your customer's questions every single day. AuraScope automates this rigorous probing, giving you historical data and trend lines that a manual spot-check will simply miss.
AuraScope tracks brand visibility across ChatGPT, Google Gemini, and Perplexity — the three dominant AI answer platforms. We don't chase every new model that pops up; we focus on where your customers are actually asking questions. We treat these as unique ecosystems, because the way Perplexity cites sources is fundamentally different from how Gemini hallucinates answers. We track them side-by-side so you can see where you're winning and where you're invisible.
We are transparent: "Visibility" can change overnight; "Authority" takes time. You might see immediate wins just by fixing technical clarity issues that are confusing the AI. But building a dominant Share of Voice is a strategic play. AuraScope tracks this journey, showing you exactly when your optimisations start turning into AI citations.
We are a diagnostic platform, not an agency. All we need is your URL and the competitors you want to benchmark against. We don't ask for access to your analytics or internal data. We simulate the external reality, probing the AI models exactly like a customer would. We hand you the Health Score and the specific fix list; you hold the keys to implementation.
For now, you need both. SEO builds your foundation. AEO ensures that foundation is visible to the AI layer sitting on top of search. Think of AuraScope as the "health check" for your brand’s aura. If you have an agency, our data gives them the exact roadmap they need to fix your content gaps.
We're bullish that this is the new operating system of the web. This isn't a fad; it's a fundamental shift in how humanity accesses information. Search isn't dying, but it is changing shape. Here is the nuance: Businesses focusing on AEO might see their total traffic decrease (fewer random clicks), but their revenue increase because the people coming from AI are high-intent buyers looking to convert.
Stop guessing. Start engineering.
See your brand's visibility across ChatGPT, Gemini, and Perplexity in real-time.