Travellers are asking AI before they reach your website.
AuraScope shows what ChatGPT, Gemini and Perplexity say about your brand, which sources they trust, and what to change so the booking comes to you. For hotels, airlines, events and any travel brand with something to book, starting in New Zealand.
Bring your URL and the two competitors you watch.
The traveller asks
In
ChatGPT
Gemini
Perplexity
Where should we stay near Lake Tekapo for three quiet nights in March?
For a quiet stay near the lake, two places come up most.
Lodge B
Small, calm, lake views.
Lodge C
Close to the village, easy walks.
Sources: Booking.com listing, Tripadvisor reviews
Where should we stay near Lake Tekapo for three quiet nights in March?
Lodge B is the popular pick. Your Lodge is a smaller option with good reviews.
Lodge B
Popular, lake views.
Your Lodge
Smaller and quieter.
Sources: Tripadvisor reviews, a regional travel guide
Where should we stay near Lake Tekapo for three quiet nights in March?
Your Lodge suits a quiet stay: lake views, and you can book direct on their site.
Your Lodge
Quiet, lake views, book direct.
Book on their site
Lodge B
Larger, closer to the village.
Sources: your website, a regional travel guide
We fly into Christchurch in March. Plan two nights near Lake Tekapo.
Fly into Christchurch, then it's about a three-hour drive to Tekapo.
Break the trip with two nights by the lake. Lodge B is the usual choice; Your Lodge is a quieter alternative.
Lodge B
The usual choice by the lake.
Your Lodge
A quieter alternative.
Sources: Tripadvisor reviews, Booking.com listing
We fly into Christchurch in March. Plan two nights near Lake Tekapo.
Fly into Christchurch, then it's about a three-hour drive to Tekapo.
Two nights by the lake works well. Good options:
Lodge B
By the lake, walk to the village.
Lodge C
Out of town, mountain views.
Sources: Booking.com listing, a regional travel guide
We fly into Christchurch in March. Plan two nights near Lake Tekapo.
Fly into Christchurch, then it's about a three-hour drive to Tekapo.
Your Lodge is a good base for two nights: quiet, by the lake, and bookable on their own site.
Your Lodge
Quiet base by the lake, book direct.
Book on their site
Lodge C
Out of town, mountain views.
Sources: your website, Tripadvisor reviews
Where's the best place to stay for stargazing at Tekapo?
Tekapo sits in a dark sky reserve. For stargazing, people often stay at:
Lodge C
Runs night tours from the door.
Lodge B
Lake views, close to the village.
Sources: a regional travel guide, Booking.com listing
Where's the best place to stay for stargazing at Tekapo?
Your Lodge is well placed for stargazing, away from the village lights.
Your Lodge
Away from the lights, book direct.
Book on their site
Lodge C
Runs night tours.
Sources: your website, a regional travel guide
Where's the best place to stay for stargazing at Tekapo?
Lodge C runs night tours. Your Lodge is nearby and quieter.
Lodge C
Runs night tours.
Your Lodge
Nearby and quieter.
Sources: Tripadvisor reviews, a travel blog
Book us three quiet nights near Lake Tekapo, 12 to 15 March.
I can't check Your Lodge's rates or availability on their site. Lodge B has a room for those dates on Booking.com. Shall I book it?
Lodge B
Available 12 to 15 March, via Booking.com.
Your Lodge
Couldn't read rates or availability.
Sources: Booking.com listing, Tripadvisor reviews
Book us three quiet nights near Lake Tekapo, 12 to 15 March.
Lodge C has a room for 12 to 15 March. I can book it through Expedia.
Lodge C
Available, via Expedia.
Sources: Expedia listing, a regional travel guide
Book us three quiet nights near Lake Tekapo, 12 to 15 March.
Your Lodge looks right for a quiet stay, but I can't see their rates. Here's their site to book yourself, or Lodge B is bookable now.
Your Lodge
Recommended. Book on their site.
Book on their site
Lodge B
Bookable now, via Booking.com.
Sources: your website, Booking.com listing
Where AuraScope sits
Where travellers ask
- ChatGPTMeasured daily
- GeminiMeasured daily
- PerplexityMeasured daily
ClaudeNot measured yet
CopilotNot measured yet
GrokNot measured yet
AuraScope
MeasureBuilt
What each assistant says about you, and the sources it trusts.
RecommendBuilt
The changes most likely to move the answer, for your team or agency.
Route directIn development
Live rates and availability agents can read, and a booking on your site.
- Your websiteThe changes we recommend
- Booking engineLive rates and availabilityIn development
- Reservation systemRead, never replacedIn development
- Distribution and channelsRead, never replacedIn development
Your systems, unchanged
Next, AI agents make the booking
In development with our design partners
Become a design partnerA traveller sees
Your Lodge
Quiet rooms above Lake Tekapo
- Searches “lodge Lake Tekapo March”
- Opens booking sites, reviews and lodge websites
- Compares photos, reviews and rates
- Opens yourlodge.co.nz
- Picks dates and a room in the booking widget
- Checks the rate on Booking.com
- Comes back and enters their details
- Books, eventually
An agent on your site today
- SEARCHquiet lodge, Lake Tekapo, 12 to 15 March
- READyourlodge.co.nz: rates sit inside a booking widget
- MISScan't read rates or availability
- Books Lodge B on Booking.com
An agent on an agent-ready site
- SEARCHquiet lodge, Lake Tekapo, 12 to 15 March
- READyourlodge.co.nz: rooms, live rates, availability
- CHECKLake View room: open for 3 nights
- Books direct on your site, no OTA commission
Design partners, 2026
We work with a small, paid group of travel brands. Each engagement is scoped in writing before any money moves, and paid like any customer contract, so the result means something. Partners get the measurement, the recommendations, and first use of the booking layer as it's built.
7 places left in this cohort.
The audit is the first step.
Straight answers
Is this SEO?
No. SEO gets you ranked on a results page. This is about what an AI assistant says when a traveller asks it where to stay, fly or go, and whether the booking it sends ends up with you or with an OTA. Good SEO helps. On its own it isn't enough.
Do you guarantee direct bookings?
No, and be wary of anyone who does. We show you what AI says about you, what to change, and whether it moved after the change. The booking still depends on your rates, your product and demand.
What's live now and what's being built?
Live: answer monitoring across ChatGPT, Gemini and Perplexity, the questions travellers ask, which sources shape each answer, and a prioritised list of what to change. Live with our design partners: which AI crawlers reach your site, and the visits AI assistants send you. Being built with them: live rates and availability agents can read, and direct-booking readiness.
What does it cost?
The audit is free. Design-partner pricing is agreed per business and put in writing before you commit.
See what AI says about your brand
A 30-minute working session with Derrick or Misha. You leave with where you appear today, which sources are cited, and the first things to change. Bring your URL.