# Travellers are asking AI before they reach your website. Canonical page: https://aurascope.co/ Last updated: 4 October 2026 AuraScope shows what ChatGPT, Gemini and Perplexity say about your brand, which sources they trust, and what to change so the booking comes to you. For hotels, airlines, events and any travel brand with something to book, starting in New Zealand. Bring your URL and the two competitors you watch. [Book a 30-minute audit](https://calendar.app.google/qn7petKiQgp4R6o4A) · [What the audit covers](https://aurascope.co/ai-bookability-audit/) ## Where AuraScope sits Where travellers ask: - ChatGPT: Measured daily - Gemini: Measured daily - Perplexity: Measured daily - Claude: Not measured yet - Copilot: Not measured yet - Grok: Not measured yet AuraScope: - **Measure** (Built): What each assistant says about you, and the sources it trusts. - **Recommend** (Built): The changes most likely to move the answer, for your team or agency. - **Route direct** (In development): Live rates and availability agents can read, and a booking on your site. Your systems, unchanged: - Your website: The changes we recommend - Booking engine (In development): Live rates and availability - Reservation system (In development): Read, never replaced - Distribution and channels (In development): Read, never replaced ## Next, AI agents make the booking In development with our design partners. **A traveller sees** 1. Searches “lodge Lake Tekapo March” 2. Opens booking sites, reviews and lodge websites 3. Compares photos, reviews and rates 4. Opens yourlodge.co.nz 5. Picks dates and a room in the booking widget 6. Checks the rate on Booking.com 7. Comes back and enters their details 8. Books, eventually **An agent on your site today** 1. `SEARCH` quiet lodge, Lake Tekapo, 12 to 15 March 2. `READ` yourlodge.co.nz: rates sit inside a booking widget 3. `MISS` can't read rates or availability 4. Books Lodge B on Booking.com **An agent on an agent-ready site** 1. `SEARCH` quiet lodge, Lake Tekapo, 12 to 15 March 2. `READ` yourlodge.co.nz: rooms, live rates, availability 3. `CHECK` Lake View room: open for 3 nights 4. Books direct on your site, no OTA commission [Become a design partner](https://aurascope.co/#partners) ## Three people in New Zealand - **Derrick Edward**, Co-Founder, Head of Strategy & Product. [LinkedIn](https://www.linkedin.com/in/derrick-edward/) - **Misha Afon**, Co-Founder, Head of Customer. [LinkedIn](https://www.linkedin.com/in/mikhaelafon/) - **Nicholas Varley**, Founding Engineer, Head of Engineering. [LinkedIn](https://www.linkedin.com/in/nicholas-varley-036aab215/) ## Design partners, 2026 We work with a small, paid group of travel brands. Each engagement is scoped in writing before any money moves, and paid like any customer contract, so the result means something. Partners get the measurement, the recommendations, and first use of the booking layer as it's built. 7 places left in this cohort. The audit is the first step. [Book a 30-minute audit](https://calendar.app.google/qn7petKiQgp4R6o4A) ## Straight answers ### Is this SEO? No. SEO gets you ranked on a results page. This is about what an AI assistant says when a traveller asks it where to stay, fly or go, and whether the booking it sends ends up with you or with an OTA. Good SEO helps. On its own it isn't enough. ### Do you guarantee direct bookings? No, and be wary of anyone who does. We show you what AI says about you, what to change, and whether it moved after the change. The booking still depends on your rates, your product and demand. ### What's live now and what's being built? Live: answer monitoring across ChatGPT, Gemini and Perplexity, the questions travellers ask, which sources shape each answer, and a prioritised list of what to change. Live with our design partners: which AI crawlers reach your site, and the visits AI assistants send you. Being built with them: live rates and availability agents can read, and direct-booking readiness. ### What does it cost? The audit is free. Design-partner pricing is agreed per business and put in writing before you commit. ## See what AI says about your brand A 30-minute working session with Derrick or Misha. You leave with where you appear today, which sources are cited, and the first things to change. Bring your URL. [Book a 30-minute audit](https://calendar.app.google/qn7petKiQgp4R6o4A) ## More - [What the audit covers](https://aurascope.co/ai-bookability-audit/) - [Measurement method](https://aurascope.co/methodology/) - [About AuraScope](https://aurascope.co/about/) - [The state of AI search in travel](https://aurascope.co/research/travel-ai-search/) - [llms.txt](https://aurascope.co/llms.txt)